Back in the day, pre-internet and when the only way to hit it big was to get signed by a big publishing house, you hounded magazines to sell short stories as much as you could. You got in print. All the names you’d recognize from those days offered that advice; and I sadly admit to listening to my dot matrix printer bweh-bweh-bweh in the corner of my desk while I bent those little metal clips on the manila envelope time and time again patiently sending off stories so I could make a name for myself to finally see the way clear before me. The only cool story I have from those days is a terribly cruel rejection letter from the guy who ran Asimov’s magazine accusing me of stealing the story idea (naming some obscure piece I’d never heard of and saying the other guy did it better). Now that I think about it – there was a guy named Vampire Dan who ran something called The Story Emporium at one point, who said nice things about what I sent him and always said I was ‘close’. He was awesome; but that’s beside my point.
Where I’m going with this is – you sold everything. Nothing was free. Guys like Harlan Ellison were brutal about it, chasing every dime for reprints and mentions and ripoffs. Basic economic common sense says you don’t give your hard work away because it has value. Giving it away means it’s crap and you couldn’t sell it. Right? Hold onto that for a minute.
My brain builds up steam. What I mean by that is my job can be technical; and if I’m not careful, I’ll be exclusively reading science journals and history books, learning statistical programming, building robotic arms, or whatever my left brain decides to chase with precious little stretching of my imagination. It can make my writing a little dodgy and stiff, and the ideas a little plain-Jane and cardboard because I’m not exercising that part that mishears things on purpose, that plugs and unplugs things I see around me to rewire them into something else. Everybody says you’re supposed to write every day; and they’re of course right about that. It matters. Our brains are neuroplastic, meaning you can rewire them yourself just by what you think about. It would be incredibly helpful for a writer to be able to dredge up an inspiring idea to stretch on like taffy any time he needs it. Confidentially, it helps me tremendously at work too because I’m always being presented something people are stuck on. Different ways of thinking break out of that kind of rut.
When I recently started in earnest to build a platform for future book launches, I finally got the light bulb to spark on – that old school thinking about not giving things away for free doesn’t hold true in the internet age. Nothing gets attention on-line like FREE. It’s amazing. Book giveaways are critical because of how you get reviews; and no book sells without reviews. Twitter, Facebook and Goodreads or whatever media you want to talk about, they’re all swamped and crowded with authors pumping books. Nonsense. Sales are about trust; and somebody who’s looking for an author needs to trust them. It is an incredibly intimate relationship between author and reader…a joining of the minds that must be honored and treated as precious. What this all means is it’s not only okay to give your work away for free, it’s important to do so. Setting up a place on Facebook where you can share a piece of flash fiction or a story idea you never intend to build a book around – that gives you a fantastic place for people to get to know your style, to trust you, and also forces you to sit down once a day and do it!
Go see what I mean here and let me know which ones you like best. I’ve come to notice already that people seem to appreciate most the ones with images attached. Give it a shot yourself and see if it doesn’t stretch you to look for slick story ideas around you more often.